Williams events

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Fri Sep 4 3:30am
2026 South Carolina Gamecocks Football Season Tickets (Includes Tickets To All Regular Season Home Games)
Williams  •  Columbia, SC
Sat Sep 5 3:30am
South Carolina Gamecocks vs. Kent State Golden Flashes
Williams  •  Columbia, SC
Sat Sep 12 3:30am
South Carolina Gamecocks vs. Towson Tigers
Williams  •  Columbia, SC
Sat Sep 19 3:30am
South Carolina Gamecocks vs. Mississippi State Bulldogs
Williams  •  Columbia, SC
Sat Oct 3 3:30am
South Carolina Gamecocks vs. Kentucky Wildcats
Williams  •  Columbia, SC
Sat Oct 24 3:30am
South Carolina Gamecocks vs. Tennessee Volunteers
Williams  •  Columbia, SC
Sat Nov 7 3:30am
South Carolina Gamecocks vs. Texas A&M Aggies
Williams  •  Columbia, SC
Sat Nov 21 3:30am
South Carolina Gamecocks vs. Georgia Bulldogs
Williams  •  Columbia, SC




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Williams tickets & upcoming events

Williams is a standout location for events in Columbia. We offer a complete guide to upcoming concerts, including Williams tickets, seating charts, parking details, and an interactive event calendar for Columbia, SC. Williams-Brice Stadium isn’t just a place where the Gamecocks play; it’s where memorable moments in South Carolina football history happen. This stadium has seen some real classics, like the epic 35-31 win over Florida in 2018, which was a huge deal because USC hadn’t beaten the Gators since 2014. Then there’s the legendary night game on september 10, 1983, against Georgia Tech, which was the first time the stadium lit up under permanent lights, talk about a milestone. And who could forget the 1980 showdown when USC upset Michigan 17-14, a game that still gets mentioned around here. If you're into premium experiences, Williams-Brice offers seats with access to climate-controlled lounges and top-notch food options, perfect for soaking in the game in style. The Eastern Lower Tier is a favorite for fans who love being close enough to feel the players’ sweat and hear the cheers. Plus, walking from the USC campus to the stadium is pretty much a tradition for many, especially from the Irmo neighborhood along Lake Murray Boulevard. It’s a place packed with history, excitement, and a little bit of that Southern charm that makes game day so special. Whether you’re a die-hard looking for front-row seats or just curious about the action, Williams-Brice really has something for everyone, and trust me, it’s worth the trip.

Parking & Directions for Williams-Brice Stadium


1130 George Rogers Blvd., Columbia, SC
29208, US


1. Fairgrounds Lot - 0.5 miles - $20
2. Stadium Lot - 0.2 miles - $25
3. Colonial Life Arena - 1 mile - $15
4. South Carolina State Fairgrounds - 1.5 miles - $10
5. Public Street Parking - 0.3 miles - Free-$10

Williams concerts - 2026 event schedule highlights in Columbia

Williams-Brice Stadium in Columbia, South Carolina, is a premier venue renowned for hosting exciting college football games and major events. In the 2026 season, fans can look forward to a series of highly anticipated matchups and season tickets that grant access to all regular home games. The season kicks off on september 4th, with early ticket sales for the entire season, giving fans the opportunity to secure their seats for an action-packed year.

Throughout September, the stadium will be alive with energy as the South Carolina Gamecocks face off against teams like Kent State on September 5th and Towson on September 12th, both games starting at 12:45 PM and 7:00 PM respectively. These games feature prominent players and are expected to draw large crowds. The excitement continues with the matchup against Mississippi State on September 19th at 4:15 PM, showcasing top talent and thrilling gameplay.

october's schedule includes key conference clashes such as the game against Kentucky on October 3rd and Tennessee on October 24th, with both games set to start at 3:30 AM. These matchups often feature star players and intense rivalries, making them must-see events. The season concludes with important games in november against Texas A&M on November 7th and Georgia on November 21st, both at 3:30 AM, highlighting the competitive spirit of the season.

Williams-Brice Stadium's vibrant atmosphere and passionate fan base make it one of the most exciting college football venues in the nation. Whether you're a dedicated supporter or a first-time visitor, purchasing tickets for the 2026 season guarantees an unforgettable experience filled with thrilling plays, talented athletes, and unforgettable moments.