Williams events

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Sat Oct 24 3:30am
South Carolina Gamecocks vs. Tennessee Volunteers
Williams  •  Columbia, SC
Thu Oct 29 7:30pm
Usher & Chris Brown
Williams  •  Columbia, SC
Sat Nov 7 3:30am
South Carolina Gamecocks vs. Texas A&M Aggies
Williams  •  Columbia, SC
Sat Nov 21 3:30am
South Carolina Gamecocks vs. Georgia Bulldogs
Williams  •  Columbia, SC




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Williams tickets & upcoming events

Williams-Brice Stadium isn’t just a place where the Gamecocks play; it’s where memorable moments in South Carolina football history happen. This stadium has seen some real classics, like the epic 35-31 win over Florida in 2018, which was a huge deal because USC hadn’t beaten the Gators since 2014. Then there’s the legendary night game on september 10, 1983, against Georgia Tech, which was the first time the stadium lit up under permanent lights, talk about a milestone. And who could forget the 1980 showdown when USC upset Michigan 17-14, a game that still gets mentioned around here. If you're into premium experiences, Williams-Brice offers seats with access to climate-controlled lounges and top-notch food options, perfect for soaking in the game in style. The Eastern Lower Tier is a favorite for fans who love being close enough to feel the players’ sweat and hear the cheers. Plus, walking from the USC campus to the stadium is pretty much a tradition for many, especially from the Irmo neighborhood along Lake Murray Boulevard. It’s a place packed with history, excitement, and a little bit of that Southern charm that makes game day so special. Whether you’re a die-hard looking for front-row seats or just curious about the action, Williams-Brice really has something for everyone, and trust me, it’s worth the trip.

Parking & Directions for Williams-Brice Stadium


1130 George Rogers Blvd., Columbia, SC
29208, US


1. Fairgrounds Lot - 0.5 miles - $20
2. Stadium Lot - 0.2 miles - $25
3. Colonial Life Arena - 1 mile - $15
4. South Carolina State Fairgrounds - 1.5 miles - $10
5. Public Street Parking - 0.3 miles - Free-$10

Williams concerts - 2026 event schedule highlights in Columbia

Williams-Brice Stadium in Columbia, South Carolina, is a premier venue known for hosting exciting college football games and major concerts. In the 2026 season, fans can look forward to a thrilling lineup of South Carolina Gamecocks football matchups, including home games against prominent teams such as Kent State, Towson, Mississippi State, Kentucky, Tennessee, Texas A&M, and Georgia. The season kicks off with the Gamecocks' regular-season home games starting from september 4th, with season tickets available that grant access to all home games. The schedule features key matchups throughout the fall, with notable games on September 5th against Kent State, September 12th versus Towson, and ongoing battles against conference rivals like Kentucky on october 3rd, Tennessee on October 24th, and Georgia on november 21st. Besides football, Williams-Brice Stadium also hosts major musical performances, including the highly anticipated concert featuring Usher & Chris Brown on October 29th, 2026. Whether you're a passionate football fan or a concert enthusiast, this venue provides an unforgettable experience with a vibrant atmosphere and top-tier entertainment scheduled throughout the year.